AI didn’t ruin content. Lazy systems did.

As more teams adopt AI tools, the internet is filling up with what audiences now call “AI slop” — generic, repetitive, surface-level content that technically answers a question but builds zero trust.

The problem isn’t AI. The problem is how we’re using it.

In this talk, Caroline will break down what actually separates forgettable AI-generated content from high-performing, authority-building content — based on real publishing and performance data from scaling AI-assisted programs.

We’ll dig into:

The anatomy of “AI slop” (and how to spot it instantly)
Why prompt engineering alone won’t save you
The editorial layers that transform output into insight
How to inject original perspective, data, and experience at scale
Where human input matters most (and where it doesn’t)