In this talk, Laura Beatty will share a practical approach to rethinking content strategy by focusing on what to keep, refresh, consolidate, retire, or redirect.

The framework applies to anyone reevaluating an existing blog or content library, especially teams dealing with years of content growth and unclear priorities.

Laura will also show why this work becomes even more important during redesigns and migrations, and how using content decisions to guide structure and navigation can help teams protect SEO visibility, reduce complexity, and launch sites that feel clearer, stronger, and easier to maintain over time.