In this talk, Jack will break down the full-funnel advertising strategies his agency is using to scale Amazon brands in 2026.

Drawing from real client case studies and hands-on experience managing channel P&Ls across brands ranging from $1M to $50M in revenue, Jack will share how to think beyond ACOS and take a strategic, CMO-level approach to Amazon growth, including how to allocate budgets, structure campaigns for profitability, and measure what actually matters for long-term brand scaling.