In this talk, Susan will share a practical framework for recognizing and pushing back against the internal spiral so many marketers face in the AI era: imposter syndrome, comparison despair, perfectionism, and the exhausting feeling that everyone else is moving faster, doing more, and somehow doing it better.

She will show how stepping back from unrealistic expectations, protecting work-life balance, and returning to the fundamentals of strong marketing and SEO can help professionals stay focused, measure their actions more clearly, and build real momentum instead of burning themselves out chasing everything at once.

Attendees will leave with a grounded, actionable way to stay confident, effective, and steady in a fast-moving industry by keeping things simple and doing the right things well.