Landing page best practices are often treated like universal rules: match the ad to the page, build dedicated landing pages, and test toward the ‘right’ version.
But real PPC accounts do not always behave like the textbook says they should.
In this session, Dii Pooler will walk through real landing page examples where common best practices did not produce the expected outcome, including cases where unconventional approaches outperformed the standard recommendation.
This session is not about ignoring best practices or breaking rules for the sake of it. It is about knowing when to trust the playbook, when to question it, and when your data is asking you to think outside the box.
Attendees will leave with a practical way to think through landing page decisions, test outside the obvious options, and recognize when real account behavior should outweigh generic landing page advice.