GEO/AEO is too much about focusing on increasing citations for clients in LLMs, but that visibility does not always turn into trust, clicks, leads, or revenue.

What usually decides the outcome is sentiment and the trust cues users pick up before they take action. In this talk, Celeste shows marketers how to treat sentiment as a practical, measurable optimization layer so LLM visibility actually drives results.

Attendees will leave with a repeatable process they can use immediately:
A plug-and-play framework to move from LLM citation → trust → conversion
A method for extracting actionable sentiment themes (not just positive/negative)
A prioritization system for building an SXO backlog tied to outcomes
A lightweight approach to automate sentiment reporting using LLMs (extension/internal tool style)