You've probably heard that PMax doesn't work for Lead Gen accounts, but is that true or is it only a myth?

Anthony will set out to bust that myth! Or at the very least, he'll provide some tips and suggestions to help you run a meaningful test for yourself to determine whether Pmax can succeed for your specific lead gen account.

From conversion tracking and how audience signals work, to optimization tactics and machine learning, Anthony will share his experience as a PMax skeptic who has busted this myth for a few of his own clients. But ultimately, the decision will be up to you: Pmax for Lead Gen - Confirmed, Plausible, or Busted?