Most paid media strategies over-optimize for conversion and underinvest in the stages that make conversion possible. You can't be chosen if you're not believed. You can't be believed if you're not seen.

In this session, Brittany will show how to use competitive intelligence as a diagnostic tool — not just to sharpen existing campaigns, but to identify where your brand has a visibility gap, a credibility gap, or a conversion gap, and which untapped channels can close each one.

Attendees will learn how to uncover white space opportunities then run those opportunities through a proven scorecard to prioritize what's actually worth pursuing.

The takeaway: a tactical toolkit and decision framework to stop optimizing in a silo and start building a channel strategy that earns attention, builds trust, and wins demand.