In this talk, Purvi Sharma shows how SEO teams can move from reactive reporting to predictive, AI-assisted planning.

She explains how early search signals, such as trend momentum, SERP volatility, and competitive intensity, can be used to forecast organic growth and content demand before rankings visibly change.

The session focuses on practical application, demonstrating how SEOs can use accessible data and lightweight models to make earlier, more confident decisions and gain a timing advantage in search.