Over the past few years, Ralph systematically replaced many of his agency’s manual SEO workflows (keyword research, metadata creation, content updates, audits, and ongoing optimization) with AI-driven systems.

In this session, he’ll walk through exactly how that transition was implemented: the workflow design, decision gates, human review points, and quality controls required to make automation reliable at scale.

Designed for experienced SEO practitioners, agency owners, and in-house leads, the talk focuses on how to architect AI-assisted SEO workflows from the ground up, which tasks can be fully automated, where human input still matters, and how to avoid the most common failure modes when replacing manual execution with systems.