In this session, Martin reveals a systematic approach to review mining that extracts actionable SEO, GEO, and AEO strategies from customer reviews and competitor customer feedback.

He demonstrates how to analyze hundreds to thousands of reviews to identify keyword opportunities using actual customer language, content topics validated by real demand, featured snippet opportunities from common questions, and AI-ready answer formats that satisfy LLM training patterns.

Attendees will leave with a framework for turning customer and competitor reviews into a strategic advantage their rivals are too busy ignoring.