Most SEO teams have a GEO baseline. This session is about what comes next.

Drawing on Stacker's work with hundreds of brand newsrooms and thousands of publishers, Noah Greenberg walks through a concrete 90-day action plan for moving GEO KPIs through offpage authority signals — earned media, news distribution, social, and the cross-channel moves that AI systems actually reward.

Using real-world examples, he'll show how leading brands have aligned SEO, PR, and content teams around citation-ready content, expanded trusted distribution, and built the kind of third-party credibility that translates directly into AI search visibility.

Attendees will leave with a repeatable framework for treating earned media as a measurable input to GEO performance — without disrupting existing SEO workflows.