Ten years ago, SEO marketers could create content that would drive traffic with the simplicity of search intent. Over time the landscape has changed. With so many brands, voices, products, services, and of course the explosion of AI, simply driving traffic through intent is no longer enough.

Natasha's talk will dive deep into the "why" behind search.

When you understand the "why", you can harness it to create a user experience that stands apart. This helps your brand, product, or service hit on the FUDs and emotional points that drive conversions.

As SEO specialists, we now have to go beyond intent, because the traffic dynamic has changed, and businesses rely on conversions more than ever.

Using the power of "why" will level up your SEO and marketing game, making you an even more valuable asset to your clients or company.