Campaign types like AI Max, PMax, and Advantage+ mean automation now decides where most paid budgets go.

And they make decisions based on the signals you give them. Feed them junk, and they optimize toward junk.

Lunio's Chief Strategy Officer, Chester Scott, argues that many marketers are making the costly mistake of ignoring the low-intent traffic that quietly corrupts the data underpinning the decisions made by “Smart” bidding and targeting algorithms.

This session reframes wasted spend as a signal-quality problem, and shows practitioners how to grab the reins and steer automated campaign types in the right direction.