In this session, Amanda will walk through how modern growth is shifting from channel-based marketing to infrastructure-led marketing — where SEO, paid media, data, and AI operate as a single system.
She will explain how leading brands are aligning paid and organic search as a single engine, sharing intent signals, data, and machine-readable structures so platforms and AI agents can accurately interpret and amplify brand visibility.
Amanda will demonstrate how full-funnel acceleration is engineered, with organic insights improving paid efficiency and paid visibility, driving organic lift. She will also cover how AI is being deployed as a core growth engine to automate content velocity, scale performance, and shape algorithmic decision-making.
The session concludes with how to measure what both machines and humans value, adapt in real time to market and algorithm shifts, and apply practical frameworks that teams can execute.