The keyword is dead. As Google Ads pivots to an AI-driven, keywordless ecosystem, the traditional search playbook is being dismantled.

In this session, Greg breaks down the shift from manual query matching to the "Intent Economy."

Attendees will learn how to weaponize first-party data as a targeting signal, why creative assets are the new engine of performance, and how to evolve search strategies to thrive alongside Performance Max and AI Max.

Join this session to master the transition from manual management to high-level intent strategy in an automated world.