Google Merchant Center plays a much bigger role in eCommerce visibility than many teams realize, influencing paid ads, free listings, organic results, and newer AI-driven Shopping surfaces.

In this session, Jamie will cover which Merchant Center settings and feed details actually impact performance, and how to identify common issues like variant mismatches, data conflicts, and hidden disapprovals at scale.

The talk focuses on practical workflows, diagnostic frameworks, and automation ideas you can apply immediately—based on real experience working with small and enterprise retailers.

Attendees will leave with clear next steps, a repeatable optimization checklist, and better tools for improving feed quality and Shopping visibility.