In this talk, John will build paid media tools live on stage, the kind that you've been duct-taping together in spreadsheets, and that your clients keep asking for by Monday.

He'll walk through how MCP servers, lightweight AI agents, and Google Ads Scripts close the gap between what the platforms give you and what the work actually demands via API.

Attendees will leave with a framework for spotting tool gaps in their workflow, starter code patterns they can deploy via AI and "Real" agents this week, and proof that "I'll just build it myself" is no longer reserved for engineers.