Getting users to move from online searches to in person visits isn’t easy.

But Google provides a powerful ecosystem that lets you reach users throughout their journey.

In this session, Jack will break down the local account structure that works across the funnel. Your campaigns will be ready to capture high intent searches, appear prominently in Google Maps placements and even show location assets to drive visitors from YouTube.

By the end of this session, you’ll know how to:
- Build an account structure that actually promotes physical locations across Google’s ecosystem
- Select the right creatives and audiences to set your campaigns up for success
- Measure your campaigns in a reportable way