BrightonSEO

What is the ROI of AI visibility? Downstream impact

San Diego, September 2026

Everyone's optimizing to appear in LLMs, but what happens after the mention?

Using proprietary Similarweb data, Baruch Toledano explores the downstream impact of AI search across organic and paid AI placements, showing how visibility translates into branded search, traffic, engagement and conversions and which metrics actually matter to your bottom line.

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