Chris Long and the Nectiv team have conducted extensive research into query fan-outs across both Google and ChatGPT.

They’ve built proprietary processes that extract large-scale fan-out data from ChatGPT and the Gemini 3 API, enabling analysis at scale.

The session will cover:

What fan-out queries are and why they matter for AI-driven search.

How fan-out behavior has evolved over time.

Real-world data and comparisons between ChatGPT and Google.

Common N-grams and search patterns SEOs need to optimize for.

How to analyze existing content at scale to identify fan-out query alignment.