You can build the most cutting-edge strategy in the world - but if it never gets implemented, you haven't delivered value.

Getting buy-in from the executive team and other leadership is a crucial first step, but often the real obstacles to marketing success crop up AFTER you've gotten executive approval.

After all, resources are finite, and everyone else has buy-in for their projects too.

In this talk, Ruth will discuss methods for building processes that support lasting organizational change, forging the relationships that will keep your projects moving forward, and finding efficiencies to get more done with what you have.