In this talk, Andy will show how buyers use AI to research brands, how to influence AI recommendations and what many SEOs get wrong about AI search.

Andy Crestodina is the co-founder and CMO of Orbit Media, an award-winning digital agency, and has spent more than 20 years helping businesses improve their visibility, content and digital performance. He has advised over 1,000 businesses, written more than 600 articles on SEO, content strategy, analytics and AI, and his work is read by millions of marketers every year.