YouTube, Reddit, and LinkedIn hold major sway over what AI models say about brands, but most strategies for leveraging these channels are built on guesswork or gut feeling.

At Evertune, we took a different approach: starting from what actually gets cited and working backwards.

Using our own proprietary data across multiple AI platforms, we've identified the specific signals - YouTube channel subscribers, Reddit poster karma, post recency, and more - that each model weighs when deciding whether to surface content from major social media platforms.

The result is a cross-platform, data-driven picture of what AI models look for when citing from social media.

This session is focused exclusively on social media and AI citations: what moves the needle, what doesn't, and how to build a strategy grounded in evidence rather than anecdote.

If you're looking for a precise, data-backed playbook for social media as a GEO channel, this session is for you.