Consumers take their shopping questions to LLMs more and more.

ChatGPT and Gemini are competing to serve them best.

In less than a year, ChatGPT has 180-ed on in-chat checkouts, released personal-shopper like capabilities, embedded Walmart’s chatbot within their own, added product comparisons and more to win the AI shopping experience.

Gemini, armed with Google Shopping, is throwing down the gauntlet with its own shopping experience, complete with many of the same retailer partnerships.

Marketers need to know how to make their brands visible in AI shopping responses and their products available in the purchase options these models present to users. Evertune helps brands understand and improve these metrics, as well as understand the way these models assess and compare their products relative to others in their category.