The Meta Ads Manager interface tells you what Meta wants you to see.

The Marketing API tells you everything else. In this session, Bianca takes you from understanding what the API unlocks for reporting to building automated pipelines that surface the insights that actually matter for your clients or business.

This is not a general API overview.

The entire session is focused on one thing: using the Meta Marketing API specifically for reporting and automation, with multiple real-world examples across different use cases and account types.