Answer engines like OpenAI’s ChatGPT and Google’s AI Mode minimize search’s time to value with personalized information.

Now, they’re courting shoppers with commerce capabilities.

Building on the precedent set by e-commerce, social commerce, and voice search, answer engines compress the funnel by offering consumers convenient, immersive shopping and checkout experiences.

The rise of zero-click shopping has sweeping implications for the media landscape and marketers’ content strategies and tactics.

This talk explains the dynamics of commerce on answer engines and prescribes how marketers should prepare.