This talk is suitable for everyone from exec through mid to senior level who want to see more tangible results from their PR strategies

Luke will run through 5 category focused PR strategies that can help build coverage, topical relevance, links to your key money pages on site. This will all be about different methodologies that you can use to move the needle in organic search. Luke will also run through studies on earned media and LLMs and the different types of earned media that is currently being used as sources.

After this talk you will be prepped with at least 5 category strategies that you can implement across your PR and search teams that will make you more money in search.