Applying ML models on GSC data to fuel SEO decisions

brightonSEO October 2025

This session is ideal for experienced SEO leads, growth strategists, and data teams aiming to operationalize search insights at scale.

This session explores the intersection of data science and SEO, demonstrating how machine learning models can be integrated with Google Search Console (GSC) data to power strategic decision-making.

In just 20 minutes, we’ll move beyond traditional dashboards/analysis into predictive, data-informed scalable SEO insights. You'll learn a repeatable workflow for extracting value out of GSC data, engineering features that impact search performance, and applying clustering models to uncover keyword patterns, content decay, and internal linking opportunities — no data science degree required.

Discover how to identify high-impact opportunities, prioritize content efforts, and quantify SEO ROI through predictive analytics.

If your SEO decisions still rely on static reports and gut instinct, this talk will give you a clear roadmap to a predictive, data-driven SEO practice.

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