This talk is aimed at those with at least 4–5 years of hands-on campaign management experience, who are comfortable with metrics and ready to go beyond surface-level optimisations.
In this talk, Alex will demonstrate how simple statistical techniques can reveal overlooked patterns in PPC data and help drive smarter, more profitable decisions.
He’ll share practical examples, actionable tips, and lightweight tools you can immediately apply to improve bidding strategies, budget allocation, and product segmentation.
Whether you're managing e-commerce, travel or lead-gen campaigns, expect a hands-on session that bridges data and impact.
