This talk is designed for marketers and in-house teams at all levels who are looking to use AI and automation but struggling on how to actually deploy it.
In a world dominated by hype and noise about AI - how can we make sure we make the most of what humans offer?
Where can we apply automation and intelligent systems to help our humans do their best work without sacrificing quality or raising ethical concerns?
In this talk, Matt will look at the frameworks, decision-making and practical examples of where automation and AI can elevate what we do.
