This talk is suitable for all levels.

Brands are waking up and noticing an explosion of referral traffic from LLMs which poses a new challenge: how do we scale this? This talk will discuss the potential of using LLM-optimisation vs traditional SEO optimisation to help build and scale content, using real-world testing and data to understand the real impact on engagement & performance.

This talk will help users identify LLM traffic opportunities and understand what they can do to drive performance, with actionable prompt recommendations and takeaways.