This talk is suitable for those who are leading change (by introducing innovative solutions or changing the ways of working) to those who are experiencing it.

Change fatigue is real and it’s costing your team more than you think.

When transformation never stops, trust erodes, creativity dries up, and people quietly disengage. This energising talk pulls back the curtain on the emotional toll of constant change and why traditional change management just isn’t enough.

Masha Gaganova shares a simple, powerful model to help you spot where teams are in the change curve, track resilience, and rebuild momentum before burnout hits. Whether you’re in marketing, product, or leadership, this is your reminder: navigating change isn’t just about strategy, it’s about staying human through it.