This talk has something for everyone, whatever their level of experience
Content is the heart of a successful website, but over time, its effectiveness can diminish. This talk explores the concept of content decay, where content becomes outdated, irrelevant, or inaccurate. We'll delve into the negative impacts of content decay on user engagement, SEO, and brand reputation. Also on the negative bias, outdated content plays as web content “feeds” AI language models. Attendees will learn practical strategies for identifying decaying content, including metrics and red flags. The talk will equip participants with effective content management techniques, such as content audits, editorial calendars, and content life cycle management.
Additionally, we'll discuss the role of SEO and creativity in the codification of content management and explore tools to streamline the process. Attendees will gain a comprehensive understanding of content decay and its mitigation, leaving with actionable steps to ensure their website content remains audience-first, relevant, and drives results.
