BrightonSEO

As generative Al continues to change how users interact with search, it is becoming increasingly difficult for brands to drive organic traffic.

The growth of zero-click searches means that users often find what they need without visiting a website, limiting traditional opportunities for engagement

In this session, Yordan will explore how SEOs and businesses can leverage brand authority to stay visible and competitive in the new era of AI overviews taking over Google's SERP.