This talk is suitable for anyone who analyses marketing data and communicates insights to colleagues or clients.
Presenting marketing data should be easy. You state the facts. Everyone nods. Action follows.
But in reality, everyone has their own interpretation of the facts, based on their lived experience. This means a straight-forward presentation can become, at best, a lengthy Q&A and, at worst, a heated debate.
In this talk, you’ll discover:
• Why an individual’s behaviour and communication style shapes the way they interpret data
• How to tailor data presentations to individuals, to reduce confusion or debate
• What to do before, during and after a presentation, to build understanding, consensus and action among the audience.
It'll go beyond the generic data storytelling or visualisation advice, to help you build one-on-one connections with your stakeholders – a skill that’s increasingly vital to survival, as AI takes over the routine analysis part of our jobs.
