This talk is suitable for anyone in the early stages of their CRO Journey, either thinking about starting to run a few tests or have already done so and are looking to upgrade their post-test analysis.
In this talk, Joe will cover how you can utilise GA4 in every aspect of your CRO Campaign. How most CRO platforms can seamlessly integrate with your GA4, and why GA4 is so important before during and after running your tests.
