How real-world UX improves landing pages

brightonSEO October 2025

This talk is suitable for anyone who is looking to improve conversion rates on their landing page - no level of experience required


Great landing pages don’t just happen, they’re curated like a fine restaurant.

Drawing from real-world examples in hospitality and city planning, this talk explores how setting the right tone, managing expectations and reducing friction can transform your landing pages and improve your conversion rates.

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