In this talk, Jean shares how she turned around her agency’s biggest SEO accounts—raising client satisfaction from 3 out of 7 to 6 and securing a retainer renewal within months!
She’ll walk through the relationship-first framework that helped rebuild trust, improve performance, and turn strained dynamics into long-term success. Expect practical strategies for managing any stakeholder—whether it’s a tough client, a skeptical boss, or a disengaged exec—aligning SEO with business goals, and building feedback loops that actually work.
Perfect for SEO professionals, marketers, and agency leaders looking to strengthen relationships, drive retention, and deliver results that resonate beyond rankings.
Fix It, Flip It, Future-Proof It!
How to fix SEO accounts and make them thrive
brightonSEO October 2025