This talk is suitable for web analysts, UX designers or product owners, or anyone involved in improving the digital experience
Over 50% of visitors to online forms don't go on to complete them. Most companies have no data on why this drop-off happens so they have no idea how to fix their form issues that are causing them to lose customers. In this talk Alun will take you through the key metrics that indicate that you've got a problem with your form UX and how to use data to diagnose the issue.
