Novice to expert SEOs, data/GA4 analytics and paid search professionals
We've obsessed over last-click attribution for decades - with the ever increasing data compliance pressures, tech giants limiting the data we can collect and with the ever-increasing complexity of the internet; last click attribution just isn't reliable data anymore.
This also has a huge impact on how we measure and attribute SEO performance. Many of us could actually be under-reporting our SEO numbers!
In this session, Like will talk about how we can look at attribution differently and the tech we can use to get a clearer picture of real attribution data for SEO, paid and other key channels.
