Marketing Budgets don’t perform evenly. As spend increases, returns often decrease due to saturation, competition, inefficiencies. Marginal ROAS exposes what average ROAS can’t.
In this session we will explore how we can automate access to Google Ads bid simulations and surface marginal ROAS curves across dozens—even hundreds—of campaigns in seconds. You will learn how to optimise your spend based on marginal returns, rather than average returns.
