Mastering international SEO with strategic hreflang

brightonSEO October 2025

No specifc technical or international SEO experience is required to get the most out of this talk

In this talk, Georgia will explain how you can get the most out of your hreflang setup to create a search strategy that bridges the gap between business operations and a user experience for increased commercial success.

Georgia will go over common and potential issues with hreflang setups, how to identify these issues, how to fix them and the impact of doing so.

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