BrightonSEO

Optimisation for AI search: what the data really says

Brighton, October 2025

In this talk, Gijs de Groot shares data-backed insights into what actually drives visibility in AI-powered search engines. Using real statistics from prompt analytics, website traffic and server logs, he explains what works and what doesn’t when optimizing for Generative Engine Optimization (GEO). The session offers practical takeaways based on real-world performance data.

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