This session is suitable for anyone pitching to journalists.
Why do some press releases spark a media frenzy while others sink without a trace? In this data-led, insight-packed session, Mary Hickey reveals the results of analysing 822 real-world press release headlines to uncover what truly captures a journalist’s attention.
Expect a treasure trove of headline tactics, surprising patterns, and some hard-hitting truths. Attendees will learn:
- The headline formulas that consistently rise above the noise
- The common mistakes that sabotage coverage—and how to avoid them
- How to strike the perfect balance between brand voice, SEO, and journalistic appeal
Whether you're working on national PR campaigns or niche link-building strategies, Mary’s talk delivers practical, creative takeaways that brand managers and SEOs can put to work immediately. No fluff. No filler. Just smart, data-backed headline strategy designed to help your content cut through.
