Sense and nonsense of texts on product listing pages

brightonSEO October 2025

This talk is aimed at anyone who works with shops with the need to allocate tight resources to the right measures.


When discussing scalable SEO in the era of AI, the conversation inevitably shifts towards the generation of content for Product Listing Pages (PLPs). Martina had the opportunity to evaluate three distinct levels of content quality across over 70 texts on her company’s website: old school mass produced low quality texts, scalable AI texts, and higher quality content pieces.


In this presentation, you'll discover which type of content yielded the optimal results in terms of resources vs. results. Additionally, we will explore the synergy effects these texts achieved.

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