This talk is suitable for anyone working with marketing budgets

Let's cut through the marketing fluff and talk about what really matters – revenue. Too many businesses are drowning in vanity metrics while their bottom line stays stubbornly flat. Jack Kennedy, founder of Invanity, will show you why complete revenue accountability isn't just nice to have – it's essential for growth.

In this no-nonsense session, you'll discover the uncomfortable truth about why most companies avoid revenue reporting, the game-changing benefits of holding every marketing pound accountable, and most importantly, the practical steps to transform your marketing from a cost centre into a revenue driver.

If you're tired of defending marketing budgets with engagement rates and lead volumes, this session will give you the tools and framework to show the money – literally.