This talk is for SEOs at all levels.
As Google shifts from search engine to answer engine, static rankings are losing impact. This talk unpacks how SEOs can build durable visibility through brand-led signals, entity optimization, and presence across fragmented SERPs.
Tamara will share practical ways to compete in a space where clicks come from familiarity, not just position, and why the future of SEO might rely less on rankings, and more on who you are.
