This talk is suitable for people with at least 1-2 years experience
For a brand to meet the needs of their user and engage them onsite they need understand their consumers. This talk will highlight the depth of understanding gained when combining Qualitative and Quantitative sources of data in CRO strategies, providing brands with the most effective way to optimise their user experience.
This talk will highlight how complimenting quantitative insights with qualitative data, and vice versa, should be present at all stages of the Experimentation process while also giving you practical recommendations of tools CRO teams can use to achieve this depth of understanding, to take their optimisation efforts to another level.
