This talk is for anyone whose focus is lead generation
When was the last time your lead form design was a game changer? For our US-based finance client, we designed an innovative 8-step multi-stage form that didn’t just collect leads — it qualified them. This approach drove conversion rates over 8% by ensuring that every lead was pre-qualified and sales-ready.
In this talk, Charlie will take you through the strategy, design and psychology behind our high-conversion multi-step form, covering:
- Why multi-step forms convert better: The psychology of user commitment and how breaking forms into multiple stages reduces friction.
- Scoring and segmentation: Our unique approach to lead scoring and segmentation, allowing the sales team to focus on high-quality leads.
- Results and optimisation: Real-world data showing the impact of our form, plus lessons learned and improvements we implemented.
