The session is ideal for SEO specialists, content strategists, and digital marketers interested in applying data science and ML techniques without requiring extensive technical expertise.
In this talk, John will explore how vector embeddings are changing what it means to "optimise" in the age of AI-powered search. He’ll explain what SEOs need to know about this shift, then share hands-on techniques for use cases like semantic content analysis, smarter internal linking, and clustering, using OpenAI models and simple Python workflows.
